U.S. insurers get inside cars, mouths, grocery carts in profit search

Scott Ozawa brushes his teeth with a Beam toothbrush at his home in BelmontBy Suzanne Barlyn NEW YORK (Reuters) – Twice a day, Scott Ozawa's Bluetooth-enabled toothbrush tells his dental insurer if he brushed for a full two minutes. The scheme, devised by Beam Technologies Inc, is just one of the latest uses of technology by insurers hungry for more real-time information on their customers that they say lets them assess risk more accurately and set rates accordingly. In theory, everybody wins, as policyholders adopt better habits and insurance companies save money on claims.

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