Crib ads often show babies in unsafe sleep settings

By Lisa Rapaport Ads for cribs often show infants asleep on their stomachs or surrounded by suffocation hazards like soft toys and blankets – all of which can increase babies’ risk of sleep-related deaths – a U.S. study suggests. “The impact of these advertisements is one factor that continues to result in the use of bumper pads and stuffed animals in children’s cribs,” said senior study author Dr. Bradley Troxler of the University of Alabama at Birmingham. Sudden infant death syndrome (SIDS) has become much less common in recent decades as doctors have urged parents to put infants to sleep on their backs without pillows or other soft bedding and toys that could pose a suffocation risk.
Source: Feed3

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